2We must not forget victory of Arvind Kejriwal’s Aam Aadmi Party in Delhi Vidhan Sabha elections, 2015 in which unlimited SMS & Emails were shooted regularly using very high quality database of entire Delhi NCR people. In this political campaign, Aam Aadmi Party’s Election Campaign planners understood the importance of Hi-tech marketing and they successfully won the confidence of Youths of Delhi NCR using bulk SMS & Bulk Emails. Aam Aadmi Party not only used various Social Media Platforms but the volunteers of this party engaged to collect  more and more data and submitted to the master database file of the Party for doing successful outbound campaign and the result is in front of us. I believe this was the first organized election campaign using huge database of mobile numbers and Email IDs of all section of society of entire Delhi NCR. Accurate data is really very much important for any type of marketing campaign in India.